Tourism Partnership Performance
Summary
The three-year, non-renewing hotel tax contract passed 18-1. Visitors already spend $53 million a year in the county, and the partners aim to turn day-trippers into overnight guests while Bridge Regional works on cheaper flights into Tri-Cities Airport.
At a glance
- Total mentions
- 2
- Last 30 days
- 0
Last discussed Jun 15, 2026.
Impact analysis
Hotel occupancy tax dollars fund the contract; NETTA projects a 21-to-1 return and $1.8 million annually in local sales tax from visitors.
Local tourism businesses, the visitor center, and community events sponsored with tourism dollars.
Nick Holder voted against the contract; no stated harm to residents.
Mentions & discussions (2)
Carter County Commission — June 15, 2026
Tourism partners reported big early wins: 51,000 social media reach, nearly 9,000 ad clicks in three weeks, two new grants, and new direct flights to Chicago at Tri-Cities Airport.
Carter County Commission — February 17, 2026
The three-year, non-renewing hotel tax contract passed 18-1. Visitors already spend $53 million a year in the county, and the partners aim to turn day-trippers into overnight guests while Bridge Regional works on cheaper flights into Tri-Cities Airport.
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